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<h1>Digital Marketing Course Outline</h1>
<h4 class="bg-success text-white py-2"> Total Class : 36 <br> Class Duration : 60 miniutes</h4>
<h2>Module 1: Introduction to Digital Marketing</h2>
<ul>
<li>What is Digital Marketing?</li>
<li>Importance of Digital Marketing in Today's Business</li>
<li>Key Digital Marketing Channels</li>
</ul>
<h2>Module 2: Search Engine Optimization (SEO)</h2>
<ul>
<li>Understanding Search Engines</li>
<li>Keyword Research and Analysis</li>
<li>On-Page and Off-Page SEO Techniques</li>
<li>SEO Tools and Resources</li>
</ul>
<h2>Module 3: Content Marketing</h2>
<ul>
<li>Importance of Content in Digital Marketing</li>
<li>Types of Content (Blogs, Videos, Infographics)</li>
<li>Content Strategy Development</li>
<li>Measuring Content Effectiveness</li>
</ul>
<h2>Module 4: Social Media Marketing</h2>
<ul>
<li>Overview of Social Media Platforms</li>
<li>Creating a Social Media Strategy</li>
<li>Content Creation and Engagement</li>
<li>Social Media Advertising</li>
</ul>
<h2>Module 5: Email Marketing</h2>
<ul>
<li>Building an Email List</li>
<li>Email Campaign Types and Strategies</li>
<li>Writing Effective Email Copy</li>
<li>Measuring Email Campaign Success</li>
</ul>
<h2>Module 6: Pay-Per-Click (PPC) Advertising</h2>
<ul>
<li>Understanding PPC and Search Ads</li>
<li>Google Ads Fundamentals</li>
<li>Campaign Setup and Management</li>
<li>Measuring PPC Performance</li>
</ul>
<h2>Module 7: Analytics and Data Interpretation</h2>
<ul>
<li>Introduction to Web Analytics</li>
<li>Google Analytics Overview</li>
<li>Tracking and Analyzing Performance</li>
<li>Using Data to Inform Marketing Strategies</li>
</ul>
<h2>Module 8: Developing a Digital Marketing Strategy</h2>
<ul>
<li>Creating a Comprehensive Digital Marketing Plan</li>
<li>Budgeting and Resource Allocation</li>
<li>Implementation and Monitoring</li>
</ul>
<h2>Conclusion and Next Steps</h2>
<p>Discussion on emerging trends in digital marketing, career opportunities, and resources for continuous learning.</p>
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