Digital Marketing Course Outline

 Total Class : 36
 Class Duration : 60 miniutes

Module 1: Introduction to Digital Marketing

• What is Digital Marketing?
• Importance of Digital Marketing in Today's Business
• Key Digital Marketing Channels

Module 2: Search Engine Optimization (SEO)

• Understanding Search Engines
• Keyword Research and Analysis
• On-Page and Off-Page SEO Techniques
• SEO Tools and Resources

Module 3: Content Marketing

• Importance of Content in Digital Marketing
• Types of Content (Blogs, Videos, Infographics)
• Content Strategy Development
• Measuring Content Effectiveness

Module 4: Social Media Marketing

• Overview of Social Media Platforms
• Creating a Social Media Strategy
• Content Creation and Engagement
• Social Media Advertising

Module 5: Email Marketing

• Building an Email List
• Email Campaign Types and Strategies
• Writing Effective Email Copy
• Measuring Email Campaign Success

Module 6: Pay-Per-Click (PPC) Advertising

• Understanding PPC and Search Ads
• Google Ads Fundamentals
• Campaign Setup and Management
• Measuring PPC Performance

Module 7: Analytics and Data Interpretation

• Introduction to Web Analytics
• Google Analytics Overview
• Tracking and Analyzing Performance
• Using Data to Inform Marketing Strategies

Module 8: Developing a Digital Marketing Strategy

• Creating a Comprehensive Digital Marketing Plan
• Budgeting and Resource Allocation
• Implementation and Monitoring

Conclusion and Next Steps

Discussion on emerging trends in digital marketing, career opportunities, and resources for continuous learning.